What is Google My Business (GMB), and why should you use it?

Google My Business is a free and easy-to-use online tool for local businesses to promote their online presence on Google search and maps listings.

4 out of 5 people do local searches for businesses and locations, and nearly a third of all searches have local intent. Over 50% of mobile users who browse for a local business on smartphones visit them on the same day, and around 18% make a purchase.

For local SEO, a Google My Business listing is essential. A fully-optimised GMB will help to connect with your target audience, appear in maps and the local Google “3 pack” in the search listings.

What are the benefits of Using Google

Google services are free

It’s a free tool, that can increase your online visibility and sales.
So if you are not using it, you’re missing out on a massive opportunity to increase your online exposure and attract more customers.

Helps Customers Find Your Business

A Google My Business listing provides your address and the location of your business. Potential customers can easily and quickly get directions to your business using Google maps.

Better Visibility in the Search Listings

Most searches for local businesses online display what is termed the “3 pack” local business listings. These comprise Google My Business listings. A fully-optimised listing is more likely to appear in the three-pack.

Users have the option to use a click-to-call option from smartphones, get map directions, look at reviews for the business, click through to the website, and check for opening times.

GMB listings are visible on computers, laptops, tablets, and smartphones.

Promotions

With GMBs, owners have the option of providing special offers and promotions.

Keep track of your customers

The Insights tab in Google My Business provides a wealth of information on the number of views, engagement, and traffic.

The reporting data can be viewed for the last week, month, or quarter. It shows how many people interacted with your GMB listing, what search terms they used to find you.

Other useful data, includes statistics on how many people used click-to-call, how many requested map directions, and how many people viewed your photos or posts.

Acquiring reviews and communicating with customers

GMB listings allow customers to leave reviews, whether they loved or hated their experience. Google has made it very easy to leave reviews on GMBs.

Most people pay attention to online reviews, so it is crucial to ensure any online reviews are positive. Negative reviews can influence whether potential customers buy products or services from companies.

Try and encourage customers to leave positive reviews and send them links to your GMB via text or email.

Always respond in a friendly and professional manner when you respond to reviews, whether they are positive or negative. Moreover, if they are negative, try to resolve the root cause of the problem.

The GMB dashboard

Google provides a centralized dashboard for Google My Business listings. From there, you can find numerous tools to promote your business.

You can upload images or videos for your business, respond to reviews, create posts about updates, or promote your products and services. If you feel the need to boost the visibility of any posts, you can connect directly to the Google Ads platform.

Then you can analyse the traffic and user interaction.

Other options include the ability to set up direct messaging interactions with customers and even the prospect of building a website for your business.

Conclusion

Google My Business makes life easier for local businesses and increases the chances of online visibility.