Google My Business is a free and easy-to-use online tool for local businesses to promote their online presence on Google search and maps listings.
4 out of 5 people do local searches for businesses and locations, and nearly a third of all searches have local intent. Over 50% of mobile users who browse for a local business on smartphones visit them on the same day, and around 18% make a purchase.
For local SEO, a Google My Business listing is essential. A fully-optimised profile will boost your visibility on page one of the search results, improve presence in Google maps, and help you to connect with your target audience.
The benefits of Google My Business listings optimisation
Improve your local ranking on Google my Business and Maps
Google my Business and Google Maps area are free tools that can dramatically increase your online visibility and sales.
They allow potential customers to easily find local businesses. Customers can check out the location of the business, opening times, what products and services are for sale, and even leave reviews.
So if you are not using them, you’re missing out on a massive opportunity to increase your online exposure and attract more customers.
Use Google My Business to get more customers
A Google My Business listing provides your address and the location of your business. Potential customers can easily and quickly get directions to your business using Google maps.
Achieve better visibility in Google search engine listings and maps
Most searches for local businesses online display what is termed the “3 pack” local business listings. These comprise Google My Business listings. A fully-optimised listing is more likely to appear in the three-pack.
Users have the option to use a click-to-call option from smartphones, get map directions, look at reviews for the business, click through to the website, and check for opening times.
GMB listings are visible on computers, laptops, tablets, and smartphones.
Marketing local business on Google with promotions and offers
With Google My Business profiles, owners have the option of providing customers with details of all of their current products and services on offer. They are also able to post special offers, discounts and promotions.
Manage your Google business profile for customer engagement and conversions
The Insights tab in Google My Business (GMB) provides a wealth of information on the number of views, engagement, and traffic.
The reporting data can be viewed for the last week, month, or quarter. It shows how many people interacted with your GMB listing, what search terms they used to find you.
Other useful data, includes statistics on how many people used click-to-call, how many requested map directions, and how many people viewed your photos or posts.
Acquiring reviews and communicating with customers on Google
Google My Business (GMB) listings allow customers to leave reviews, whether they loved or hated their experience. Google has made it very easy to leave reviews on GMBs.
Most people pay attention to online reviews, so it is crucial to ensure any online reviews are positive. Negative reviews can influence whether potential customers buy products or services from companies.
Try and encourage customers to leave positive reviews and send them links to your GMB via text or email.
Always respond in a friendly and professional manner when you respond to reviews, whether they are positive or negative. Moreover, if they are negative, try to resolve the root cause of the problem.
Optimising Google business profiles for local companies
Google provides a centralized dashboard for Google My Business listings. From there, you can find numerous tools to promote your business.
You can upload images or videos for your business, respond to reviews, create posts about updates, or promote your products and services. If you feel the need to boost the visibility of any posts, you can connect directly to the Google Ads platform.
Then you can analyse the traffic and user interaction.
Other options include the ability to set up direct messaging interactions with customers and even the prospect of building a website for your business.
Claim your local business profile on Google and drive customer engagement
Google My Business makes life easier for local businesses and increases the chances of online visibility.
It’s an easy-to-use free tool local companies and entrepreneurs can use to boost their online presence and increase visibility on Google search engine and maps listings, for both to existing customers and potential new one.
Once verified, you can tell the world your story, customers will find you and you increase the potential of boosting your online conversions.