When people search for products or services online, Google wants to provide them with the best possible search result. So to rank, it’s essential to produce high-quality content on web pages.
Google understands the significance of the keywords and is less concerned about the number of times the keyword appears and more about the quality of the surrounding content.
The content on a page should match what a user expects to see when they click through to your webpage from the search results.
The average word count of a page ranking on page one of Google is now over 1,900 words.