SEO Services Newcastle

Our search optimisation experts will evaluate the potential reach of a website for a specific business with in-depth keyword research. We will identify the commercial and informational keyword phrases prospective customers search for online.

These phrases comprise a mix of keywords covering various steps in the sales process, from top-level generic searches that answer queries and promote interest to specific searches looking to purchase business services and products online.

For local SEO, we incorporate geographical modifiers into the keyword phrases to enhance the local relevance for your target audience, whether for a restaurant in Jesmond, a florist in Gosforth High Street, or an estate agent on Chillingham Road in Heaton.

After the discovery phase, our team will analyse your site and resolve any on-site problems that may be stopping the search engines from crawling your site and preventing any potential growth and visibility in the search engine results.

These health checks primarily incorporate updates to the Html code, headings and tags, site maps, page load speeds and the inclusion of schemas.

Keywords play a crucial role in search optimisation. Including them in the webpage addresses (URLs), page titles, page headings, and within the body of the content helps the search engines know what a site is about and what to rank the site for in the search engine results pages.

On-page optimisation essentially sculpts the site content to ensure it ranks for the commercial search terms associated with the business that online searchers type in the search engines.

Once a web page ranks in the search engines, the focus should turn to the end user’s needs. People search for solutions and purchases. On-page optimisation tweaks by our SEO Newcastle agency can improve the conversion rate optimisation and boost the return on investment.

Site visitors need to easilyi find what they want and complete their online transaction with minimum distraction.

Each page must include a clear call to action, either a highly visible clickable link to another page or a button to buy something.

Removing as many obstacles as possible, will ensure the visitors are more likely to take an action or purchase a product or service.

All visitors should be able to see business details comprising company name, address, phone number and email when they view pages on the site.

Clickable links for contact email addresses and phone numbers need to be prominently displayed to allow customers to make contact easily. 

Use content marketing to increase trust and brand exposure

Google likes fresh content. Aim to post regularly for your visitors. Focus on creating captivating and informative content for consumers.

Content is king, so providing well written, keyword optimised and informative content on a regular basis that matches the search intent of people searching online will guarantee a boost in rankings.

Technical SEO encompasses numerous tweaks that SEO specialists and web developers do behind the scenes to help websites rank higher.
Website improvements revolve around Html code updates, such as schema insertion and correcting coding errors, improvements to the site navigation, site maps, internal page links, mobile responsiveness and page loading times.

Improving the web page loading times

Nobody likes a slow loading website and one of Google’s key ranking factors is webpage loading speeds.

The speed can be improved in a number of ways including; superior hosting, the use of content delivery networks (CDNs), compression of Html code and images.

Mobile-friendly sites

Considering most searches are undertaken on smartphones, Google now requires websites to be mobile responsive.

Making a website mobile-friendly will improve site rankings.

Better website structure

The architecture of a website is another important factor worth consideration for potential improvements in the search rankings. The search engine crawlers use site maps and the navigation menus on sites to find content worthy of indexing.

Submitting both Html and XML sitemaps helps the crawlers to navigate through websites, discover new content, and rank relevant pages for specific keyword phrases.

The robots.txt file can also be used to create pathways for the search crawlers, or Google bots, and inform them how to crawl and index a website.

Improving the Html coding

A website use Html code (HyperText MarkUp Language) which allows browsers to talk to the server hosting the site via HTTPS (the HyperText Transfer Protocol Secure) and display the web pages on smartphones and laptops.

Ensuring Html code on a website is error free and compliant with the current requirements of the search engines will provide a boost to rankings.

Compressing Html and JavaScript code often leads faster page load speeds.

Inserting specific Html schemas enables the search engines spiders to better understand and rank sites.

Improving website security with HTTPS

Since 2020, Google gives preferential ranking to sites that provide secure encrypted communication using the HTTPS protocol. Sites that use HTTP are likely to rank lower.

All websites need foundation links from a range of sources that give the business entity validation in the eyes of the search engines. Link building and link outreach is one of the pillars of search engine optimisation.

These include generic online directories, such as Yelp, niche-specific business directories, social media profiles like LinkedIn or Facebook and social bookmarking sites.

This is a must for any business online. The search engines love fresh content.

New posts and articles can be published on your website,  blog, or social media channels either by our team or the business owner.

Consideration is also be given to guest posts, content syndication on other sites, and directory listings to promote the awareness of any business.

Link outreach and acquisition of backlinks from other sites can provide a powerful ranking signal when undertaken as part of a digital marketing campaign.

When positive social SEO signals start coming from platforms like YouTube, Facebook, Instagram and TikTok they make the business more trustworthy, enhancing the authority and reputation of the company online.

Is it essential to rank on Google? No but it does help people to connect with your business and learn about your products and services.

Without paid promotions, no traffic will appear until the web pages rank higher in the search engine results pages (SERPs). We track the pages as they rise higher through the top 100 rankings for the targeted keywords the site was optimised for.

Once they rank, our SEO team will analyse the website traffic and conversion rates in the search console to target elements we can refine and improve to provide a higher ROI.